New Products

Monday Haircare Founder Jaimee Lupton Debuts New Gen Z, Alpha Personal Care Line

The tween and teen brand taps into the fastest-emerging cohort of beauty consumers with products that include bath bombs, fragrance body mists, body wash and more.

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By: Lianna Albrizio

Associate Editor

The more things change, the more they stay the same. Monday Haircare Founder Jaimee Lupton is channeling Y2K vibes in her new whimsical, daisy-inspired personal care brand for Gen Z and Alpha called Daise. Raspberry and mint-scented body mist. Available now at Ulta.com and Target on Feb. 2, Daise says it’s tapping into the fastest-emerging cohort of beauty consumers with a personal care line that includes bath bombs, fragrance body mists, foaming body wash, deodorant, exfoliating b...

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